It feels like ages since the last UFC event. In truth, it’s only been about nine days. Perhaps the upcoming “bye-week” is adding to the feeling that we’re in an off-season of sorts; a much needed break from the endless flow of Octagon-shaped cage fights.
Now, I’m not complaining, per say. As a fan of the sport and as someone with a vested interest in traffic-driving storylines, the increased schedule has, in large part, benefited me. More fights, more news, more eyes on websites like MMA Mad.
But as with all great things, some of the excitement is lost with over-saturation. Even the biggest heat lovers are eventually going to take the weather in Los Angeles for granted. You’ve got to mix in a little snow to truly appreciate the value of a hot summer day. So while I’m yet to find my limit of MMA consumption, it feels refreshing to have a little time off.
More importantly, this break has given me some time to reflect on what I really want to do in this space. There are plenty of outlets providing comprehensive fight-by-fight breakdowns of upcoming cards. While it’s necessary in some capacity, it’s become excessive. Do you really care who Joe Blogger is picking to win on any given Saturday? I want to provide something different. I want to service an untapped corner of the market.
You see, it’s far to easy to follow in the footsteps of others. When I first started exploring the world of MMA media, it made sense to do what everyone else was doing. Even in open-platforms like podcasts, the temptation to ask standard questions to fighters and simply recap the latest MMA events was overpowering. It wasn’t that I wanted to structure my show this way. I just couldn’t think of any other way to do it.
While I’ll openly admit it’s a work in progress, I’ve tried my hardest to make the podcast more unique and conversational, and I plan on doing the same thing here. Let’s mix a little personality into things. Dale Jordan has cemented himself as one of the best in the business at responsible journalism and breaking news. He’s got that side of things covered. As the creative side of the MMA Mad equation, I feel it’s my responsibility to think outside the box. To take full advantage of my freedom of expression.
And with that, I present you with a brand new feature: MMA Mad Unfiltered.
I’ll likely turn to my friend John Sheehan for a new logo to make it official, but this is the plan moving forward. I’m here to provide fans with a multi-media breakdown of upcoming events. This means podcasts, YouTube videos, blog posts – all assembled into one massive piece of content, giving our audience an unfiltered take on why you should (or should not) be tuning into a particular MMA event. Think of it as a weekly newspaper column, with a twist of technology.
I’ve long said that I don’t consider myself a journalist. I’ve always been outside of that bubble, putting me in the unique position to pursue endeavours like this one. If you want news, turn to Dale Jordan. If you want opinions, turn to me. And lucky for all of you, there’s only one website that provides both.