Barstool Sports To Implement Social Media Takeover Prior To Comedy Central Debut

The Barstool Sports Rundown debuts on Comedy Central tonight at 12:00 midnight. A ‘social media takeover’ is set to take place at 9pm ET, in which Barstool is urging people to tweet using #BarstoolRundown and tag @comedycentral. The show will also be followed by a Facebook Live After Show. Though MMA only makes up part of their coverage, I ask that you please support these guys. Without them, I may not be doing what I do right now.

Joe Rogan has taught me a great deal about life and the best way to approach it.

This may sound a little strange to those who only know Rogan as the Fear Factor guy, but I think it’s safe to assume that anyone in the MMA community would echo my statement wholeheartedly. And one of the most important lessons he taught me, as it pertains to this article, is the power of collaboration.

While this has always been a virtue, it becomes especially crucial in the age of the internet, where time is shared more than it is competed for. You can check out the content of our site at any moment of the day or night. When you have another moment, you can check out content from MMA Fighting or MMA Junkie or Fightland. This is a critical distinction from pre-internet mediums where you could only watch one television show at a time. If they shared a time slot, you’d have to choose. Same with serial radio programs before that or even newspapers – unless you were a fancy pants who could afford multiple subscriptions.

But with the increased connectivity that comes with this new age, it has become abundantly clear that sharing the spotlight is the way of the future. And for that reason, I felt it important to write this post.

Barstool Sports has been a major inspiration in my life. And though it connects in a very direct way to my personal goals – creating a successful website that blends sports and entertainment – their story should be a major inspiration to you all.

Because at it’s core, it’s the ultimate underdog story.

Dave Portnoy, the founder of Barstool, returned to his home city of Boston shortly after college with a singular focus: to release a funny collection of sports articles “by the common man, for the common man”. It began as a newspaper, where Portnoy penned the majority of the articles under different aliases to create the illusion of a bigger company. He even inserted his own advertisements (not only unpaid, but completely unbeknownst to those being advertised) in order to make it seem as if the newspaper had a bigger following.

All was done in an effort to get his content to the masses, or more accurately, the people of Boston’s college communities where he was distributing stacks of his papers. Eventually, as we now know, Barstool transitioned from a newspaper to a blog where it quickly found it’s way to New York. With Dave Portnoy aka El Presidente heading the Boston branch and Kevin Clancy aka KFC at the helm of New York, Barstool began to grow immensely, first cornering the northeast market and ultimately expanding to the rest of the country, city by city.

Enter Dan Katz, aka Big Cat, the third member of the content giants. After building his own following in Chicago, he joined up with the rest of the team and quickly became a Stoolie favorite. Together, they created a little internet recap show known as The Rundown.

Well a lot has changed since then. Fifty one percent of the company was sold to The Chernin Group for millions. The bloggers moved from their respective cities to a centralized office in downtown Manhattan. A daily radio show was launched on SiriusXM, hosted by Portnoy and a rotation of bloggers and guests. And finally, after years of trying to make it happen in one form or another, Barstool Sports is finally set to make it’s television debut. Tonight.

As a fan, I’m tremendously excited to see the characters I’ve come to know and love on such a massive platform. As someone who has very specific dreams of my own, I find their story to be tremendously motivational. So yes, this topic may not relate to MMA. But it relates to anyone with a dream or passion to create content, whatever it’s form. Barstool is a blueprint for success and I’m just proud to have witnessed the full journey.

The Barstool Sports Rundown debuts on Comedy Central tonight at 12:00 midnight. A ‘social media takeover’ is set to take place at 9pm ET, in which Barstool is urging people to tweet using #BarstoolRundown and tag @comedycentral. The show will also be followed by a Facebook Live After Show. Though MMA only makes up part of their coverage, I ask that you please support these guys. Without them, I may not be doing what I do right now.

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