If Lorenzo Fertitta, Frank Fertitta and Dana White decide to sell the UFC to a potential suitor, the new owners will have to find a new colour commentator as Joe Rogan stated on the MMA Hour on Monday that he would leave the company if a sale were to take place.
At least four bidders are believed to have submitted bids for the organisation. The winning bid, should things proceed, is expected to be for a valuation between $3.5 billion and $4 billion.
UFC president Dana White said reports of the promotion being on the market are not true.
“Yeah, we’re not up for sale,” White said on “The Dan Patrick Show.” “We’re always working on deals and our expansion globally. I’ve been saying since this thing came out: No, we’re not for sale. But let me tell you what: If somebody shows up with $4 billion, we can talk. We can definitely talk.”
Currently the UFC have former WEC champion and UFC fighter Brian Stann and former UFC welterweight title challenger Dan Hardy who could possibly fill the boots of Joe Rogan is a sale were to come to fruition.