Conor McGregor on the UFC’s promotion of UFC 197: ‘Where is my damn belt?’

Someone in the UFC’s marketing might be getting a stern talking to if Conor McGregor had his way. The featherweight champion is not happy about the way the UFC is marketing the upcoming champion vs. champion super-fight at UFC 197 in Las Vegas.

UFC 197: dos Anjos vs. McGregor will be held on March 5, 2016 at MGM Grand Garden Arena in Las Vegas, Nevada. The event is expected to be headlined by a UFC Lightweight Championship bout between current champion Rafael dos Anjos and current UFC Featherweight Champion Conor McGregor.

This will be the second time in UFC history that current champions in different divisions will fight for a title. The first time was at UFC 94 on January 31, 2009, when then-UFC Welterweight Champion Georges St-Pierre defended his title against then-lightweight champion B.J. Penn.

McGregor didn’t have a belt on his table, nor was his featherweight strap seen on any of the UFC 197 promotional material at the UFC 197 tickets on sale press conference earlir this week..

“This is a super fight. I look upon that poster, I see myself tucked in the back there. That’s what I just noticed. Where is my damn belt?” McGregor asked during the press conference. “Where are all these historic images? These are posters that will be looked back on long after it’s all said and done and you’ve got to look back on that absolute garbage.”

“I think I might have to go into that department because they must be getting comfortable in that poster department. They wanna get their act together and start doing their damn job,” he continued. “He fought on free TV. He’s never brought a dime to the company, he’s never made a dime, yet there he is sitting on the front of my poster.”

Dana White then explained the reasoning behind why McGregor did not have a belt on the poster, or indeed in front of him at the press conference.

“He’s challenging for the 155 lb belt. Everybody knows that,” White responded. “He’s challenging for this belt. His belt isn’t on the line. If he loses in this fight, he’s still the 145 lb champion.”

At UFC 94, B.J. Penn tried to accomplish a similar feat to what McGregor is trying to achieve. As the lightweight champ moved up to face Georges St-Pierre at UFC 194, both men had the belt on multiple posters and the two titles were physically there during the pre-fight conference as well.


Will the UFC change their stance and add McGregor’s featherweight belt to upcoming promotional items? Check out the press conference replay below:

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